LATEA’s logo was designed by Alfredo (Freddy) Hernandez March 31, 1954 – June 5, 2005. Born in Brooklyn, New York to Puerto Rican parents, Freddy lived in the Lower East Side where he became a familiar figure to many artistic personalities and organizations. By the time he was 15 years old, Freddy had compiled a vast portfolio. He attended Art and Design High School, in Manhattan where he broadened his art skills to include fine arts painting, silk screening, sculpture, illustrating, calligraphy, and graphic arts. He also attended Brooklyn College.
During the early 1970’s, Freddy began to develop a greater sense of his Puerto Rican identity and consciousness whichinfluenced his personal philosophy and artistic expressions. As Director for City Arts’ mural projects Freddy’s work included painting scenes for theatrical works, helping to organize East River Park Amphitheater festivals and the El TeatroAmbulante events. Freddy cherished working with children and provided art workshops to District 2 school students.
His Taino Indian work was exhibited at El Museo del Barrio and the Bronx Council of the Arts. His work is archived at the Center for Puerto Rican Studies and documented in the book “On the Wall: Four Decades of Community Murals in New York City” by Janet Braun-Reinitz and Jane Weissman.
Freddy became involved in art projects at the Clemente Soto Velez Cultural & Educational Center —including painting some of the artwork and scenes for TeatroFlamboyan, SEA’s Los Kabayitos Children’s Theatre, LATEA, and the painting of the legendary Clemente Soto Velez, which proudly hung in the center’s lobby and welcomed all visitors. Alfredo (Freddy) Hernandez passed on June 5, 2005 in New York after a long illness.